Retro Collection

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Welcome to SoCal Boutique

Experience that Warm SoCal Feeling isn’t just the sun on your skin, it’s a lifestyle, a mood, a state of mind. It’s the salty breeze off the Pacific, the laid-back freedom of slipping into your favorite tee, and knowing you’re ready for wherever the day takes you. Every SoCal Boutique piece carries that essence — a wearable slice of California cool that turns everyday outfits into effortless, easygoing style.

Meet The Owner

Fernando V., SoCal-born photographer and entrepreneur. "Growing up in San Diego i just always felt that i knew i was where i was suppose to be. Southern California. It's the place where we have it all wether it's a beach to hang out and have a good time and create beautiful memories with friends and family. or exploring mountains and deserts.The possibilities are endless. Southern California is just one of those places full of surprises.."